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ISBN : #1885068603 | Date : 2001-01

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ISBN : #3319173227 | Date : 2015-06-21

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PDF-c9d8e | This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an i… Proceedings of the 1993 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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ISBN : #1439800782 | Date : 2012-08-20

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ISBN : #098304368X | Date : 2012-01-27

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PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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: Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522510281 | Date : 2016-10-12

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ISBN : #3540309004 | Date : 2006-01-09

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PDF-6bbcc | WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the … Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)


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ISBN : #1863738827 | Date : 1995-04-01

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PDF-54d26 | Examines the cultural/national make-up of the principal countries of the Asia-Pacific and gives information needed to understand how people communicate in each country. The book is intended for international business people, travellers and Internet users…. The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific


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by M. Sherrington : Added Value: The Alchemy of Brand-Led Growth

ISBN : #1403903875 | Date : 2003-04-08

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by J. Cecil : Online Video Revolution: How to Reinvent and Market Your Business Using Video

ISBN : #1137003073 | Date : 2013-02-14

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ISBN : #3824466279 | Date : 2013-05-02

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PDF-37949 | Entrepreneurship ist das Erkennen, Schaffen und Nutzen von Marktchancen. Der Autor untersucht Funktionen des Unternehmers in der ökonomischen Theorie und entwickelt ein praxisorientiertes Modell, wie aus innovativen Ideen Unternehmen werden…. Entrepreneurship als ökonomischer Prozeß: Perspektiven zur Förderung unternehmerischen Handelns (German Edition)


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ISBN : #3790814822 | Date : 2002-03-18

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PDF-3fdc7 | Langjährige Lehrerfahrung der Autoren liegt diesem einführenden Lehrbuch zugrunde, das nun schon in 4. Auflage erscheint. Darin werden ausgewählte Kerngebiete der Betriebswirtschaftslehre zusammenhängend und didaktisch ansprechend dargestellt. Das Buch bietet Studenten wie Praktikern solides Grundlagenwissen und eignet sich somit auch zur Prüfungsvorbereitung und zum Nachschlagen. In die 4. A… Betriebswirtschaftslehre im Grundstudium: Produktion, Absatz, Finanzierung (Physica-Lehrbuch) (German Edition)


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ISBN : #3658114134 | Date : 2015-11-22

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PDF-66ef2 | Florian Maier geht der Frage nach dem Einfluss von Social Media auf die B2B-Markenführung nach und nähert sich interdisziplinär diesem Thema an der Schnittstelle zwischen Marketing, Marken-, Unternehmensführung und Prozessmanagement. Dabei beschäftigt er sich intensiv damit, wie das Markenmanagement entsprechend ausgestaltet werden kann. Der Autor entwickelt zunächst eine Definition von Soci… Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)


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Kundenbindungsmanagement Sanierungserfolg Explorative WirkungszusammenhA4nge Marketing PDF E07933e89

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by Daniela Lehr : Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)

ISBN : #3835004794 | Date : 2006-09-26

Description :

PDF-bf83c | Daniela Lehr zeigt, unter welchen Bedingungen das Kundenbindungsmanagement einen Beitrag zum Sanierungserfolg von Unternehmen leisten kann, und präsentiert Handlungsempfehlungen für die Praxis…. Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)


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by Jörg Sikkenga : Shitstorm-Prävention (German Edition)

ISBN : #3662540150 | Date : 2017-06-01

Description :

PDF-bda0d | Das Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden können. Die Sozialen Medien oder das Web 2.0 stellen eine besondere Herausforderung für das Marketing dar, da die Konsumentinnen und Konsumenten Rückmeldung zu den gekauften Produkten geben und damit reale sowie vermeintliche Missstände anprangern können. Darauf muss die Unternehmen… Shitstorm-Prävention (German Edition)


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by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

Description :

PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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